Business Orientation: While traditional marketing is defined by customer orientation, entrepreneurial marketing is defined by entrepreneurial and innovation orientation. ... Entrepreneurs interact with customers through activities like personal selling and relationship marketing. Entrepreneurial Marketing: 6 Characteristics of Entrepreneurial Marketing Proactive Orientation: ADVERTISEMENTS: ... Innovativeness: ... Focus on the Customer: ... Utilizing an Opportunity: ... Risk Management: ... Value Creation: A contemporary definition that meets the present scope in which entrepreneurial marketing is defined as: “The proactive identification and exploitation of opportunities for acquiring and retaining profitable customers through innovative approaches to risk management, resource leveraging and value creation.” Traditional marketing has many facets. For instance, it includes tangible items like print ads in magazines or newspapers, business cards. It can also include commercials on radio or TV, posters, brochures and billboards. Anything except digital ways to promote your brand is traditional marketing. The four main sources of entrepreneurial marketing ideas are the new markets for existing products, new products, turning ideas into business opportunities and innovative approaches to existing markets.
