<span>Of the four rights that Kennedy mentioned, this would be the right to safety. He felt that products should be made in a way that they would not hurt someone who used it in the proper manner. The other rights he mentioned were the rights of being informed, rights to choose, and rights to be heard.</span>
Answer:
B. False
Explanation:
<em>Total Product offer </em>is every aspect of a product which the customer evaluates before buying.
From strategic marketing viewpoint, the customer may evaluate the product on both the tangible and intangible attributes.
An example of this is the iPhone by Apple. On tangible level, the product itself, the packaging and others are tangible attributes that a customer may evaluate. On intangible level, the brand name, perceived benefits, convenience, purchase services, and many other factors are part of the iPhone as the intangible attributes that the customer will evaluate.
As a marketer, one should think and talk in the language of customers- let it be from either tangible or intangible point of view.
Answer:
Yes, it was a marketing exchange
The payment made of the tuition was exchanged for the knowledge that led Marissa to the new paid and satisfactory job.
Explanation:
Given that changing means taking one thing for another, in the context of marketing, we understand by exchange relationship an act of communication where the parts involved (two or more) make the offer and reciprocally deliver something of value ( comparison with other objects) and useful (measure of the satisfaction obtained when receiving something of value) that passes to the other part.
Answer:
Actual cost per unit = $2.13
Explanation:
The spending variance for equipment and supplies can be calculated as below:
Spending variance = Actual spending - Standard Spending, or:
- 9,604 = Actual spending - Standard cost per unit x Budgeted quantity
- 9,604 = Actual spending - 2.67 x 19,200
Solve the equation we get Actual spending = 41,660.
The actual cost per unit for supplies is calculated as below:
Actual cost per unit = Actual spending/Actual production unit
= 41,660/19,600 = 2.13
Answer:
Initial Cost = $180
Explanation:
Payback period estimates the time an investment projects resulting cash flows take to recover the initial amount o=invested in the project. A traditional payback period doesnot take present value into account and just focuses on the nominal recovery of the initial investment.
If a capital budgeting project provides inflows of $50 per year and the payback period is 3.6 years, the initial investment is:
3.6 = 50 + 50 + 50 + x
Where x = 0.6 of 50
and x = 0.6 * 50 = 30
Initial cost = 50 + 50 + 50 + 30 = $180
