The practice of managing the spread of information between an individual or an organization and the public.Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment
Public relations is the practice of deliberately managing the release and spread of information between an individual or an organization and the public in order to affect the public perception. Wikipedia
I don’t have prior knowledge to the store but we can predict that something incredible and potentially bad has happened due to the way the writer described how the character said his words and the part that says “as I wished it twisted my hand like a snake”
