Question

"Although Alibaba is competing in the Internet services industry, it has improved its performance by focusing on innovation and service diversification. This improved performance is best explained by:"

Answer 1

Answer:

the resource-based model.

Explanation:

Resource-based theory can be understood as one that guarantees a strategic and competitive advantage to an organization through its resources that cannot be imitated and replaced. In the case of Alibaba, its valuable resources that guarantee long-term competitive advantages for the company are the company's ability to offer a wide range of products with significant discounts in relation to competitors, facilities for shipping goods worldwide, etc.