Question

Signature Appliance Group decided to remove the grill unit from the ovens it sells in South America after customers complained they preferred to grill outside and would never use this feature. Which environmental force caused the company to change its product

Answer 1

Answer:

Signature Appliance Group

The environmental force that caused the company to change its product features is:

the Social and Cultural Environment.

Explanation:

The Social and Cultural Environment refers to the changing needs of customers in South America as a result of the values, attitudes, and preferred styles of consumers. These are always in a state of flux every year.  Since customers preferred to grill outside rather than inside their kitchens, adding the grill unit in the ovens that the company sells in South America will not enable customers to choose its ovens over competitors'.  To respond to the stated needs of its customers, the grill must be removed, thereby reducing the cost of the ovens.