If this is the complete question,
In communicating the unique customer benefits of its various products to its target segments, Thermos is defining its ________, which is an important element of its overall _______ strategy.
A. target market; positioning
B. value proposition; positioning
C. value proposition; perceptual mapping
D. value proposition; segmentation
E. value proposition; targeting
The answer is.
In communicating the unique customer benefits of various product to its target segments. Thermos is defining its target market, as an important element of overall positioning strategy. According to Investopedia, it is defined as the market a company wants to sell its products and services to, and it includes a targeted set of customers for whom it directs its marketing efforts.
Answer:
a) the South reaped all the profits from the cotton trade.
Explanation:
Cotton grown in the southern states of the US helped to start the industrial revolution in the United Kingdom and northern states in the US. Even though cotton was not grown in northern states, the factories that processed cotton were located there. The south provided the raw materials and the north provided the final processed goods.
Answer:
Factoring fee = 2% * Account Receivable
= 2% * $3,400
= $68
Date Account Titles and Explanation Debit Credit
Cash $3,332
Factoring expenses $68
Account receivables $3,400
(To record the receipt of cash against the receivables)
Answer:
The correct answer is option A.
Explanation:
Sustainability can be basically defined as the ability to last constantly.
The theory of sustainability tries to describe a type of society and economy that is long lasting and can be lived on a global scale.
Sustainability in business is the proposition that if the companies act responsibly towards the environment and the society, they will be able to outperform their peers. When they focus on the world's problems and see them as marketing opportunities they will be able to perform better than their peers.
Answer:
E. Cultural pollution.
Explanation:
In marketing terminologies, cultural pollution implies pertaining to customs, beliefs, art and all the other products of human thought made by a particular group of people at a particular time. Culture provides a sense of identity; it defines who you are and maintains a sense of belonging. It validates our reason for being in this world, defining where we are headed in our lives. Cultural rules influence people to behave similarly, making it easier for them to identify with each other. It shapes attitudes, thinking, behavior and values. It is also normative, defining the standard for judging values and behavior.
