Well, it depends on the genre of that non-fictional book. For instance, a mystery book would make the audience interested if there was an unsolved mystery included, but an adventure book, for instance, might hook the reader if it was actually based on historical events and something like the book described had actually happened. Therefore, for a fictional book, I would say all of these interest me depending on the type of book.
Archytypes will give as a basic knowledge about the types of individuals that live around us.
By understanding these characteristics, we might be able to understand the dynamic that exist between each members of the society and understand how cultura value might be formed from those interractions.