Question

An advertisement in a trade magazine targeted toward veterinarians urges them to prescribe the drug Hepato for cats and dogs with damaged livers. This advertisement was placed by the product's manufacturer. This advertisement is an example of how manufacturers use a(n)__________strategy.

Answer 1

Answer:

push strategy

Explanation:

Push strategy -

It is the strategy , in which the company tries to take the products to the consumers .

The focus of push strategy , is to push the products to the consumer via new and active methods , and thereby increasing the sales of the company .

It is also called as the push promotional strategy .

as , the company takes the products to the consumers , by the following ways -

• Point of Sale displays

• direct selling at the showrooms

• attractive packaging .