Answer:
integrated marketing system
Explanation:
Integrated Marketing system harmonizes various channels that represent the promotion dimension of the 4 Ps to convey a value proposition to customers. It is an effective strategy that gives competitive advantage, as well as increase sales and profits efficiently. This system is effective in attracting and retaining customers as it enables a two way dialogue with customers.
Answer: Analytics
Explanation:
The online retailer is applying analytics to evaluate buyers preferences and habits: this information gotten influences the decisions made by the retailer.
Analytics in decision making process occurs when a manager in an organization carefully analyses systematic statistical data to make decisions in the organization.
The use of analytics in decision making helps reduce errors and enables the manager make accurate decisions.
Answer:
A 4-month weighted moving average forecast for July would be 137.50.
Explanation:
Note: This question is not complete as the appended information is not provided. To complete the question, the appended information is therefore before answering the question as follows:
Month Actual Demand
January 120
February 95
March 100
April 25
May 200
June 25
The explanation of the answer is now provided as follows:
The most recent month = June
The month preceding the most recent month = May
The month preceding that one = April
Last month = March
Therefore, we have:
Forecast for July = (June actual demand * 30%) + (May actual demand * 50%) + (April actual demand * 40%) + (March actual demand * 20%) = (25* 30%) + (200 * 50%) + (25 * 40%) + (100 * 20%) = 137.50
Therefore, a 4-month weighted moving average forecast for July would be 137.50.
Answer:
£401.02
Explanation:
Exchange rate is defined as the rate at which one currency is exchanged for another.
In international trade exchange rate is used to determine how much a country will pay or recieve in export or import transactions.
In the given instance where the exchange rate is $1.97/£ it means that $1.97 is required to get £1.
So when we want to calculate the amount of pounds $790 can get
$1.97 = £1
$790 = x
Cross multiply
1.97 x = 790 * 1
x = 790 ÷ 1.97
x = £401.02