The share of market/share of voice method of developing an IMC budget is an attempt to link promotional dollars with sales objectives.
While share of voice measures the brand awareness on a particular channel, market share on the other hand, is the percentage of a market that a single company controls by revenue or number of customers.
Basically, share of voice helps you understand how popular your brand is compared to all your competitors. It has been proven that a brand's share of voice tends to correlate with its share of the revenue and market.
Integrated marketing communication (IMC) can be defined as the process used to unify marketing communication elements, such as public relations, social media, business development principles, and advertising.
Hence, the share of market/share of voice method helps in developing an IMC budget which attempt to link promotional dollars with sales objectives.
To learn more about Integrated marketing communication (IMC) here:
brainly.com/question/20595921
#SPJ4
Answer:
Her debt to income ratio is classified as favorable
Explanation:
The given information are;
Elysha's gross monthly income = $3,000
The amount she pays as debt each month = $500
Therefore, her debt to in to income ratio, DTI, is given as follows;
DTI = (Amount payed as debt)/(Gross income) = $500/$3,000 ≈ 0.167
We multiply by 100 to express the result as a percentage, to get;
0.167 × 100 = 16.7%
Given that her debt to income ration is less than 35%, her debt to income ratio is classified as favorable and she has a manageable debt.
Answer:
462.169 gallons
Explanation:
Given that:
the annual demand of gasoline = 106800 gallons per year
Price = $2.00 per gallon
Order cost = $2,000
Holding cost = $0.24 per gallon per year
The objective here is to use Ms Excel solver to determine the optimal order quantity.
We will be attaching four diagrams showing the step-wise process for the determination of the optimal order quantity.
Firstly; we create a model for the given data
Then we ; use the excel formula which the description are shown in the second diagram attached
Finally;we use the solver parameter to obtain the optimal order quantity.
The optimal order quantity = 462.169 gallons
See the attachment below for better understanding.
<span>Monthly maintenance services for the next nine months
at a rate of $2400 per month</span>
The client paid capitol $21,600 on September 1
<span>The adjusting entry recorded on December31will be
that the debit service revenue and credit unearned revenue for $12,000.</span>
Answer:
The accounts receivables turnover is 4.85 times
Explanation:
The accounts receivable turnover is a ratio to check the efficiency of the credit and collection department of a firm. It tells on average, how many time the business collects its average accounts receivables. The formula to calculate the accounts receivables turnover is,
Accounts Receivables turnover = Net Sales / Average Accounts receivables
Where,
Average Accounts Receivables = (Opening Accounts Receivables + Closing Accounts Receivables) / 2
The amount of closing accounts receivables for the year is,
Closing accounts receivables = 23500 + 199000 - 164000
Closing accounts receivables = $58500
Average accounts receivables = (23500 + 58500) / 2 = $41000
Accounts receivables turnover = 199000 / 41000 = 4.85 times