<em>Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant. One of the advantages of blogs is that it allows you to build and to control your online identity. Aside from social network profiles, people who are searching for your name can find your blog or your author page on other blogs. That information will help people to get to know you better by reading your work.</em>
Blogging provides the opportunity for you to connect with your existing and potential customers in a different, more conversational way. Blogging is a good way to build trust with your target audience through high quality content that they find relevant.
