<span>Liquidity. Obviously case would be the most liquid as it can be used immediately without having to convert it. Other things, such as Certificates of Deposit (CDs) are not as liquid because one has to wait until their maturity date to convert them to cash without a penalty.</span>
Answer:
1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.
2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.
3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.
Explanation:
1. Marketing a product with making an advertisement with a high paid cast requires a high level of expenditure. This type of sales promotion is considered an effective but expensive.
2. Sales promotion plays a vital role in the trade channel and also in business markets as by promoting a product the customer and consumer comes to know about the product and its features by which it can differentiate it with other similar products and if the promotion is effective the consumer demand will increase and thus both the consumers and customers will buy the product.
3. Integrated Marketing Communication (IMC) is considered a risky tool for sales promotion because in this method an organisation coordinates with many channels to spread their message which is risky because according to a survey almost 70% of the messages lost their initial meaning while reaching the third channel.
Answer:
E) Social commerce site
Explanation:
As the name implies, a social commerce site like Groupon.com is a business that combines aspects of social media with commerce. The social media aspect is meant to be collaborative in the sense that people interact with each other in order to increase the sales of the business.
In this scenario, people collaborate with each other by reaching a certain treshold that allows them to get a benefit, the discount. The treshold is the minimum number of people that have to purchase the product for the discount to become effective.
This strategy benefits both Groupon.com with more sales revenue, and benefits customers because they get a discount, and take part in a social activity.
