The most likely implicit purpose of this interview is probably to announce the people that out there is a new weight loss program and to also give information to people so they can believe it and they can watch it.
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[She] had kindled the callow fancy of the most idle and shiftless of all
the village lads, and had conceived for this Howard Carpenter one of
those absurd and extravagant passions which a handsome country boy of
twenty one sometimes inspires in a plain, angular, spectacled woman of
thirty. (Willa Cather, "A Wagner Matinee")
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Explanation:
where something is or where something happened