Answer:
Multibranding strategy
Explanation:
Multibranding strategy can be defined as a type of strategy in which a company gives its product a different brand name. It involves a producer selling different brands under the same product segment.
In Multibranding strategy there is no space for other competitors in the market. This strategy also strengthens the influence of these various products in the market.
A Multibranding strategy can lead to a great loss if it is not properly handled by the management of the organisation.
Answer:
The answer options for this question are as follows:
A) product placement
B) direct mail
C) to commercial
D) sampling
The correct answer is: A) product placement.
Explanation:
Product placement is a market exposure to consumers of a new product on a trial basis. Once the trial period corresponding to the launch has passed, the placement of the product is decided by the establishment, always respecting the requirements of each manufacturer.
Product placement is a hotly contested form of advertising that can be very effective when used well, involves donating or receiving money in exchange for your product being featured on a TV show, in movies, or even in paparazzi photographs.
Answer:
Opportunity cost
Explanation:
The opportunity cost Bob's brother Joe $20,000. Remember, the term Opportunity cost refers to the cost (loss in this context) incurred when one forgoes an alternative best option–holding them in a brokerage account, in place for a less beneficial one.
Thus, Bob chose the best alternative over his brother.
Answer:
Explanation:
The yield to maturity on a bond is the same thing as the required return. The YTM and the coupon rate is a totally different thing. The coupon rate is the interest which is computed on the principal amount whereas yield to maturity is a rate which is held at the maturity and its rate is also generated in maturity date.
So, in the given case, the Coupon rate is 10% and the YTM is 8% as it reflects the maturity i.e two years from now