There are three components in any integrated marketing communication approach: the Consumer Being Targeted, the channels through which the statement is communicated, and evaluation of the results of the communication.
<h3> Integrated marketing </h3>
Integrated marketing is the process of unifying all elements of marketing communication — such as advertisement, PR, and social media — and utilizing their respective mix of media, channels, and tactics to produce a seamless and customer-centric experience.
Integrated marketing communications is the technique by which a company provides different promotional methods within a marketing campaign are clear, constant and working toward the same goal.
IMC strategy include:
- Traditional and online earned media.
- Advertising.
- Online marketing including email marketing.
- Content marketing and social media marketing.
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Answer:
The cost of goods sold (income statement) should include 1 unit purchased on April 5 at $10.
The merchandise inventory account (balance sheet) should include the 4 units purchased later including their purchase date and specific cost:
- 1 unit purchased on April 10 at $12
- 1 unit purchased on April 15 at $14
- 1 unit purchased on April 20 at $16
- 1 unit purchased on April 20 at $17
Answer:
The equipment shall be financially attractive when we have annual cash inflow in excess of 132,686
Explanation:
Calculate the PVIFA ( Present value of interest factor annuity ) at r = 12 % and n = 4 years
= [ 1 - (1.12)-4 ] / 0.12 = 3.03734935
Minimum annual cash flow needed = Investment / PVIFA = 403,014 / 3.03734935
= 132686
The equipment shall be financially attractive when we have annual cash inflow in excess of 132,686
Estée lauder would not choose to sell to cvs or dollar general because
"<span>
customer expectations."</span>
Estée Lauder would not
choose to sell to CVS or Dollar General since its clients would not expect to
shop at those stores for top of the line makeup. Rather, CVS may convey less costly
cosmetic brands, as Revlon and Maybelline.
Answer:
c. has decreasing slope and a person is risk averse.
Explanation:
The marignal utility of wealth represent that the subsequent utility of the person wealth is not perceived as necessary/joyful as the previous one.
This makes the slope of the utility function to go upward but at slower grow.
The first units of wealth produce a great improvement in utlity compared with the followings just like in any other good or service provided in the economy.
