DISTRIBUCIONES MUESTRALES Y ESTIMACIONES

Ipatiy [6.2K]

The answer would be between A and D.

3 0

2 years ago

The top management of the company asks earl to make use of a rating scale that will rate the employees' actual job behaviors. th

ki77a [65]

What the managers are asking for steve to use is a behaviorally anchored rating scale or most commonly called in the acronym as BARS. The numerical range of rating of this scale is between 5 to 9 which helps describe the type of performance incurred by the employee from poor to outstanding. This is used in the appraisal process of employees.

5 0

3 years ago

I need help please! what do you think is positive about franchises in general? negative?

mote1985 [20]

It may seem that franchise has many benefits since it allows for a person to open and operate a business without much knowledge of how to run a business and generally franchises are well advertised so not much marketing costs are needed, however negative impacts are much more, since you need to pay lifetime percentages for sales and operating under franchise as well as there is no room for creativity and too much dependence on a big business. Also the funds needed to open a franchise are much higher than same business but operating independently. So negative side is prevailing.

7 0

3 years ago

1.List the three steps of the planning phase of the strategic marketing process. Briefly describe the core elements and the purp

anygoal [31]

Answer:

1.List the three steps of the planning phase of the strategic marketing process.

The three sepecifc steps are:

Defining target audience - in this step, a segment of the market is chosen as the target for the good or service. (for example, young people, old people, wealthy people, poor people, etc).
Setting measurable goals - in this step, a specific sales volume goal is determined.
Developing budget - in this step, a detailed budget is developed in order to carry out the strategy that should help the company reach its marketing goal (previous step).

2.Which demographic cohorts are also known as the Millennial and Z Generations?

Millenials: those born between 1981 and 1996. They tend to be progressive, and be interested in social media, internet culture, and technology.

Generation Z: those born between 1996 and and the early 2010s. They are much like millenials but even more so: more progressive, more interested in technology, and in social justice causes.

This information is crucial for marketers because they help complete the first step in the marketing planning process: targeting an audience. The demographic cohorts are in fact, market segments, albeit very broad ones.

3.Explain the actions and considerations that relate to the five stages of the consumer purchase decision process.

Problem or need recognition: in this stage, the customer becomes aware of a need that has not been met.

Information search: the customer looks for a product or service that can meet his needs.

Evaluation of alternatives: the customer chooses among the goods or services that could meet his needs.

Purchase: the customer completes the market transaction: the purchase of the good or service.

Post-purchase behaviour: the customer makes use of the product, or service, and decides whether his need was satisfied or not. ALso decides whether to buy the same good or service in the future or not.

3 0

3 years ago

The following data were adapted from a recent income statement of Caterpillar Inc. (CAT) for the year ended December 31: (in mil

matrenka [14]

Answer:

Net Profit $ 823.8 millions

Explanation:

Caterpillar Inc.

Variable Costing Income Statement (assumed)

For the Year Ended December 31

All figures in millions

Sales $38,537

Variable cost of goods sold:

Variable Beginning Inventory $ 6790

Add Variable Cost of Goods Manufactured $18723

Less Variable Ending Inventory $ 6029.8

Total Variable cost of goods sold: 19483.2

Manufacturing Margin 19053.8

Less Variable Admin. and Selling Exp.

(9730- 4000) 5730

Contribution Margin 13323.8

Less Fixed Costs

Less Fixed Cost of goods sold $ 8,500

Fixed Admin. and Selling expenses: $ 4000

Total Fixed Costs 12500

Net Profit $ 823.8 millions

Working:

First we find the variable cost of goods manufactured. For this we calculate the variable ending and beginning inventories.

Calculations

Fixed Beginning inventory 30% of $9,700= $ 2910

Variable Beginning Inventory= $9,700-$ 2910= $ 6790

Fixed Ending Inventory 30% of $ 8,614= $ 2584.2

Variable Ending Inventory= $ 8,614-$ 2584.2= $ 6029.8

Cost of goods sold $ 28,309

Add Ending Inventory 8,614

Less Beginning Inventory $9,700

Cost Of Goods Manufactured 27223

Less Manufacturing Fixed Costs 8500

Variable Cost of Goods Manufactured $ 18723

We subtract the fixed cost of goods sold and fixed selling expenses to get the net profit. In variable costing the fixed expenses are treated as a period cost rather than a product cost.

Total expenses $(38,039)

Fixed expenses: $ 4000

Variable expenses : $ 34039

8 0

3 years ago