Answer:
E. I, II, and IV only
Explanation:
Six sigma is a management technique that involves measuring the number of defective products resulting from production activities, and carefully undergoing certain processes to reduce these defects and improve quality.
The DMAIC cycle is an important process when using the six sigma technique. It involves;
• Defining the goals and objectives to be achieved and problems to be fixed.
• Measuring the production process to see how it currently performs and gathering data on defective products.
• Analysing the processes to find root causes of problems and possible causes of defects.
• Improving the process by implementing carefully formed plans which will help reduce defects.
• Controlling how the new processes are implemented to yield and sustain favorable results and deliver value to customers.
Six sigma aims to remove variations from business processes to reduce product defects and improve quality.
<span>The next step the organization must take in the marketing research process is "Collecting data".
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The Marketing research process refers to an arrangement of five stages which characterizes the errands to be expert in directing an advertising research study. These incorporate issue definition, building up a way to deal with issue, look into plan detailing, field work, information planning and investigation, and generating report and introduction.
Answer: Contingency planning
Explanation: In simple words, it refers to the planning for an upcoming event that may or may not occur in the future. This planning is usually done by organisation so that they can act accordingly if any problem in business operations occurs in future.
In the given case, even after having positive forecast, Donna is planning for future uncertainty such as unexpected stoppage on sales.
Thus we can conclude that this is the type of contingency planning.
Answer:
The correct answer is C. loyalty.
Explanation:
The segmentation on basis of customer loyalty is done on following grounds
• The most valuable market, channel, product and customer segments
• Key decision makers and influencers
• Critical needs and wants for each segment
• Future needs
• Measures of customer satisfaction and loyalty
• Brand and competitive equity benchmarking
• Value proposition alternatives for each segment
• A trade-off analysis for features vs. price
