Answer:
C. can drive innovations in media.
Explanation:
A product can be defined as any physical object or material that typically satisfy and meets the demands, needs or wants of customers. Some examples of a product are mobile phones, television, microphone, microwave oven, bread, pencil, freezer, beverages, soft drinks etc.
Innovation typically involves the creation of a new product of any category such as automobile, building, phones, electronics, etc., that generates money for the innovators or manufacturers through purchase made by the end users (consumers).
Hence, a company's desire to sell products and services can drive innovations in media as it would be willing to create contents and resources that would significantly boost its sales, competitive advantage and market attractiveness. Also, these desires would spur the company into making frantic efforts to use the social media in new ways or manner.
