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Insight #1: Asia’s consumers know what they want, and they want it now
Asian consumers make decisions quickly. In Vietnam and Thailand, 97% of smartphone users say that online research has contributed to them making purchase decisions more quickly now than they did a few years ago And consumers’ decisions aren’t just faster, they’re also better informed. A staggering 96% of smartphone users in India say that, thanks to online research, they’re making more informed purchase decisions than a few years ago. This is compared to just 59% of people in the U.S. who feel the same Insight #2: In Asia, brand loyalty is built moment-by-moment
Asia Pacific’s mobile-first consumers are open to new brands, which is exciting news for marketers. The key is being there. In Japan, 96% of smartphone users said they aren’t absolutely certain of the specific brand they want to buy when they begin looking for information online,When consumers start searching, they’re all ears.
Even when consumers do have a particular brand in mind, seeing the right information at the right time can make them change their decision. We found that 80% of smartphone users in Hong Kong have actually purchased a brand they wouldn’t normally consider because of relevant information shown to them on their smartphones in those moments. By contrast, only 1 in 3 of U.S. consumers say this.
Marketer takeaway: Be there. Asia Pacific consumers are open to brands across all stages of the consumer journey, but they can’t choose you if you aren’t there. It’s simple: commit to being there in consumers’ moments of need by showing up in category-relevant searches on mobile.
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The Armenians were victims of genocide (Around Turkey)
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I strongly believe I can take on the job in the police force. In the police force qualities such as leadership, bravery, confidense, and determination are needed. I have these qualities but, I lack leadership. I have a habit of doing things by myself. I would much rather complete tasks on my own rather than work with others.
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The verse tells us that while get rich quick schemes can work sometimes, often because our heart isn't in the right place the money disappears as fast as it appeared.
