Complete Question:
Context, content and culture are:
O Important ethical concepts
O Important marketing concepts
O Corporate ethics policy
O Three dimensions of evaluating corporate gifts.
Answer:
Context, content and culture are:
O Three dimensions of evaluating corporate gifts.
Explanation:
Corporate gifts may turn out to be regarded as bribery if they are meant to induce the other party to alter their behaviors. This is why in evaluating corporate gifts, the criteria have always included the context (the circumstances in which the gifts are given), the content (how much is given), and the culture (the accepted general practice in a particular industry, locality, or region). Generally, corporate gifts are given either as means of showing appreciation, creating positive first impression, or returning some favors.
