Starbucks' efforts to expand its distribution beyond traditional outlets, including other restaurant chains, hotels, airlines, u

Question

vagabundo [1.1K]

2 years ago

14

Starbucks' efforts to expand its distribution beyond traditional outlets, including other restaurant chains, hotels, airlines, u

niversities, and offices, has not been as successful as predicted.
a. Yes
b. No

Business

1 answer:

sweet-ann [11.9K] · Answer 1 · 2022-08-29T20:53:52+03:00

Answer: False

Explanation:

Starbucks efforts to expand have yielded fruit as it is now more accessible to its ever increasing customer base which is as a result of the brand's recognition and reputation.

They are now more successful as a result and this is proven by the fact that Starbucks revenue has been rising since 2013 from around $14 billion to $26.5 billion in 2019.