Answer:
A.
Explanation:
Duncan James Watts is a sociologist that was born on February 20, 1971 in Guelph, Canada and became principal researcher at Microsoft Research. To investigate how some pop songs become hits, Watts manipulated songs' ratings and download numbers to observe the effects on songs' popularity. By doing so he analyzed if the manipulated ratings caused the songs popularity to go up or down.
Answer:
<h3>Cultural relativism.</h3>
Explanation:
- The concept of cultural relativism was first established by anthropologist Franz Boas. Its basic concept is that people's distinct customs and values should be studied and understood according to their own cultural system.
- It suggests that a culture should not be judge according to the values of another culture. It advocates that each culture is unique and comprise its own distinct values and customs.
- Cultural relativism rejects the concept of ethnocentrism and thus, challenge the Western's attitude of believing its culture as inherently superior to others.