The process by which a speaker seeks to create a bond with listeners by emphasizing common values, goals, and experiences is referred to as <u>identification</u> by communication scholars.
Explanation:
The identification in current form comprises a series of psychological concepts such as imitation, empathy, sympathy, mental contagion, projection, among others. Identification is the most primitive way to form a bond, it can be said to be affective with an individual or group , indicating experiences, ideas, wishes or points in common and in this way achieve understanding and recognition among the people involved.
Spartans were all about being better for Sparta. Everything they did was for Sparta. The women had children to build the army and the men were fighting. They believed Sparta was the ideal. They also hated Athens
