Question

Ari's email asking her colleagues to donate clothing to a local homeless shelter is an example of an external persuasive message.
a. True

b. False

Answer 1

The statement is False. The sample above denotes a direct and specific request from Ari which is the characteristic of an internal persuasive message. External persuasive messages often require a rationale to be given first before stating the request. These messages are often used in advertisements because these tend to promote products or services using a strong emotion.