There must always be people willing to bear the risk of new business undertakings in addition to simple risk bearing, however it is necessary to have people who will control and co-ordinate the various factor of production such people could device the nature, the quantity, the quality and the distribution of new products as well as becoming the risk of success of failure.
Answer:
1) Know the beliefs and attitudes of your audience to better communicate
Explanation:
In rhetorics, the speaker's or writer's goal is to affect their audience and get them to agree with their point of view. That's why it's extremely important for them to know their audience, including their beliefs and attitudes. In this case, the speaker/writer will try to make an ethical appeal (ethos) on the audience, trying to appeal to their social, religious, philosophical, ideological, and other values. There are two more types of appeal: logos (appeal to logic) and pathos (appeal to emotions).
4 is the correct answer on apex
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A is the answer to your question
