Question

A social media platform states that a social media post from a marketing agency has 7 hashtags, on average. A digital marketing specialist studying social media advertising believes the average number of hashtags used in a post from a marketing agency is different than the number stated by the social media platform. After completing a study, the digital marketing specialist found that the average number of hashtags used by a marketing agency in a social media post is 7.9 hashtags on average.
As the digital marketing specialist sets up a hypothesis test to determine if their belief is correct, what is their claim?
a. The average number of hashtags used in a social media post from a marketing agency is different than 7 hashtags.
b. The average number of hashtags used in a social media post from a marketing agency is different than 7.9 hashtags.
c. Marketing agencies use too many hashtags in a social media post.
d. The average number of hashtags used in a social media post from a marketing agency is 7 hashtags.

Answer 1

Answer:

a. The average number of hashtags used in a social media post from a marketing agency is different than 7 hashtags.

Step-by-step explanation:

A social media platform states that a social media post from a marketing agency has 7 hashtags, on average.

This means that at the null hypothesis, we test if the mean is 7, that is:

$H_0: \mu = 7$

A digital marketing specialist studying social media advertising believes the average number of hashtags used in a post from a marketing agency is different than the number stated by the social media platform.

Keyword is different, so at the null hypothesis, we test if the mean is different of 7, that is:

$H_1: \mu \neq 7$

Thus, the correct answer is given by option a.