Unit rate is how much 1 unit of the material costs. So in our case the material is the ribbon. In order to find the unit rate we need to find how much does 1 foot of ribbon cost, we do that by dividing the total cost by the total number of feet, so we do...
Make sure to put what kind of maths (geometry algebra ect.) this is so others can meet your needs better. Also might want to put what unit or type of problem this is as well.