The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.
More about marketing mix:
The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.
Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.
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Employee involvement programs can increase job satisfaction, employee morale and commitment to the organization, as well as increase productivity, reduce turnover and absenteeism and enhance the quality of products and services. Efforts to involve employees in meaningful ways include: Self-managed work teams
Answer:
For example, Brexit. Brexit refers to the UK retreat from the European Union, one of the most famous economic unions in the world. The economic implications of Brexit are numerous, ranging from the new tariff regulations to the regulated movement of people and animals through the newly established borders.
As for individuals, let's see the example of an EU citizen seeking a Master's degree in the UK. That student may face a different tuition fee when applying after Brexit.
