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Allisa [31]
1 year ago
13

The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of

consumers so the firm can:_____.
Business
1 answer:
Lunna [17]1 year ago
5 0

The goal of global market segmentation is to break down a new foreign market for a product or a service into different groups of consumers so the firm can <u>tailor its </u><u>marketing mix </u><u>to each individual segment</u>.

More about marketing mix:

The marketing mix is the collection of activities, or methods, that a business employs to sell its brand or merchandise. A typical marketing mix is comprised of the four Ps: price, product, promotion, and place. Today, however, the marketing mix is progressively including several more Ps as essential mix components, such as Packaging, Positioning, People, and even Politics.

Price mix is the cost incurred by the company to deliver a product to the customer. Product mix exemplifies the nature of the good that the company is selling to the customer. Place mix is the method used to distribute the goods at a time and place that are convenient for the consumer.

Learn more about marketing mix here:

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Byrd Company produces one product, a putter called GO-Putter. Byrd uses a standard cost system and determines that it should tak
Natalka [10]

Answer:

Instructions are below.

Explanation:

Giving the following information:

Standard= 1 direct labor hour per unit

The total budgeted overhead at normal capacity is $1,080,000 comprised of $420,000 of variable costs and $660,000 of fixed costs.

During the current year, Byrd produced 74,000 putters, worked 98,300 direct labor hours, and incurred variable overhead costs of $133,200 and fixed overhead costs of $612,000.

First, we need to calculate the estimated overhead rate:

Estimated manufacturing overhead rate= total estimated overhead costs for the period/ total amount of allocation base

Estimated manufacturing overhead rate= (420,000 + 660,000)/120,000

Estimated manufacturing overhead rate= $9 per direct labor hour

Now, we can allocate overhead:

Allocated MOH= Estimated manufacturing overhead rate* Actual amount of allocation base

Allocated MOH= 9*98,300= $884,700

Finally, the total overhead variance:

Overhead variance= real overhead - allocated overhead

Overhead variance= 745,200 - 884,700

Overhead variance= 139,500 favorable

5 0
3 years ago
The menu in a franchise restaurant differs from that of an independently owned restaurant in which of the following ways
djverab [1.8K]
<span>The menu in a franchise restaurant differs from that of an independently owned restaurant in which of the following ways? A menu in a franchise restaurant is normally the same in all of the franchise establishments. When a restaurant is independently owned their menu can be as diverse as they want, it can change all of the time without corporate approval and can serve what's in season much easier. Though franchise menu's may differ based on region, all within a set area are typically the same. </span>
7 0
3 years ago
The project management plan
Elena L [17]

Answer: The correct answer is "C. Includes project documents".

Explanation: A project plan is a document that is normally used by managers to guide the execution and control of the project. In addition, it contains documents, assumptions of decision-making and all other information that helps expedite communication between the parties that make up the project and defines the scope, costs and objectives of the project.

4 0
3 years ago
The idea that firms and resource suppliers in seeking to further their own self-interests in a competitive market economy also s
Lorico [155]
That is known as the "invisible hand"
4 0
2 years ago
Read 2 more answers
All of a company's depreciation, property taxes, and insurance premiums are considered manufacturing overhead.
Irina18 [472]

All of a company's depreciation, property taxes and insurance premiums are considered manufacturing overhead (MOH) ----- False.

What is considered manufacturing overhead?

Manufacturing overhead (MOH) cost is the sum of all the indirect costs which are incurred while manufacturing a product. It is added to the cost of the final product along with the direct material and direct labor costs.

What does manufacturing overhead include?

Manufacturing overhead includes indirect materials, indirect labor, depreciation on factory buildings and machines, and insurance, taxes, and maintenance on factory facilities. Costs that are a necessary and integral part of producing the finished product.

. Direct labor :

Is the cost of the workers who make the product. The cost of supervisory personnel, management, and factory maintenance workers, although they are needed to operate the factory, are classified as indirect labor because these workers do not use the direct materials to build the product.

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7 0
1 year ago
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