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3 years ago

Have a look at the top 10 brands in the world, what similarities can you see in regards to their marketing activities

1 answer:

7 0

s you probably know, brand equity is becoming increasingly important factor to successful brands. Brand equity has the ability for firms to to gain additional market share, at a price premium, with increased customer loyalty, and greater acceptance of new products. It also provides significantly more access to more retailer channels and easier ability to enter new markets.

Professional valuation companies that rank firms on the brand equity value consider how much the brand contributes to additional profitability. Here are the top 10 brands for 2015 as determined by Millward Brown.

Apple

Google

Microsoft

IBM

Visa

AT&T

Verizon

Coca-Cola

McDonalds

Marlboro

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Assume that you inherited some money. A friend of yours is working as an unpaid intern at a local brokerage firm, and her boss i

Firlakuza [10]

Answer:

Decision : It is not good invest as it offers at $925 whereas your bank deposit cost $893.16 for same return.

Explanation:

Detailed calculations are carried out in the attachment below.

8 0

3 years ago

The workers are openly hostile to Scott when he enters the meeting. Which barrier to communication does the workers’ actions rep

Kruka [31]

Answer:

(e) defensiveness

Explanation:

The best option amongst all is defensiveness.

The workers action could also be understood as defensiveness. Hostility or having an unfriendly attitude is a major barrier in communication especially in organizations.

The workers were not open minded and lacked respect to listen to what Scott would have said at the meeting.

Other barriers to communication includes, Emotions, Cultural Barriers etc.

5 0

4 years ago

Susan williams runs a small flagstaff job shop where garments are made. the job shop employs eight workers. each worker is paid

slavikrds [6]

Labour Productivity is basically the worth of goods produced by each labour or collectively in an hour, This can be expressed in the formula below:

Labour Productivity per hour of work= $\frac{Worth of Goods Produced}{Total Number of Labour Hours}$

In order to find worth of goods we shall use below Formula:

Worth of Goods= Sale Price per Unit*Number of Units Sold

In given case there are 2 types of goods sold as below

1. Proper Garments

Worth of Goods Sold= $210*78 Garments

Worth of Goods Sold=$16380

2. Seconds

Worth of Goods Sold= $100*54

Worth of Goods Sold= $5400

Total Goods Sold= $5400+$16380

Total Worth of Goods=$21780

Total Hours Worked= No of Workers*Hours Worked each Worker

Total Hours Worked= 8*45

Total Hours Worked=360 Hours

Labour Productivity= $\\ \frac{21780}{360}$

Labour Productivity=$60.5 per Hour

3 0

3 years ago

San Francisco Corporation uses two materials in the production of its product. The materials, X and Y, have the following standa

levacccp [35]

Answer:

(1) Material usage variance for X: 1,500 (Favorable)

(2) Material usage variance for Y: -19,500 (Adverse)

Explanation:

Material usage variance for X:

Standard Mix for actual Yield:

= (Standard mix of material X ÷ Yield) × Yield actual mix

= (3,500 ÷ 4,000) × 36,000

= 31,500

Material Usage Variance:

= (Standard Mix for actual Yield- Actual Mix) × Standard unit price

= (31,500-30,000) × $1

= 1,500 (Favorable)

Material usage variance for Y:

Standard Mix for actual Yield:

= (Standard mix of material Y ÷ Yield) × Yield actual mix

= (1,500 ÷ 4,000) × 36,000

= 13,500

Material Usage Variance:

= (Standard Mix for actual Yield- Actual Mix) × Standard unit price

= (13,500 - 20,000) × $3

= -19,500 (Adverse)

Total = (19,500) + 1,500

= (18,000) [Adverse]

4 0

4 years ago

Stephanie, Inc. sells its product for $40. The variable costs are $18 per unit. Fixed costsare $16,000. The company is consideri

Naddika [18.5K]

Answer:

The current BEP is 727 units

with the proposed change it will be 875 units

The change increase the break even point by 148 units

Explanation:

The BEP in units will be:

$\frac{Fixed\:Cost}{Contribution \:Margin} = Break\: Even\: Point_{units}$

Where:

$Sales \: Revenue - Variable \: Cost = Contribution \: Margin$

40 - 18 = 22 contribution margin

then we calcualte BEP

16,000 / 22 = 727,27 units

<u>with the proposed change:</u>

40 - 16 = 24 contribution margin

16,000 + 5,000 = 21,000 fixed cost

21,000 / 24 = 875

875 - 727 = 148

3 0

3 years ago