Question

True or false? the major advantage of a mass market strategy is recognizing people's differences in shopping patterns.

Answer 1

The answer is false.
It is not the major advantage of a mass market strategy that recognizing people's differences in shopping pattern, instead of advantage it is in the limitations of mass marketing strategy.
A market strategy in which a firm have the authority to ignore the market segment differences and with this a firm can also appeal with one strategy or offer to the whole market, is known as mass marketing strategy.