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tekilochka [14]
3 years ago
12

Which of the following statements is true of simulated market testing?

Business
1 answer:
mario62 [17]3 years ago
3 0

Answer:

The correct answer is letter "B": It is used to monitor shopper behavior to assess a product's performance.

Explanation:

Simulated Test Marketing or STM is a simulation of a real market place to evaluate consumers' reactions to a product that is going to be introduced or that is already in the market but some sort of assessment is necessary to boost its sales. STM is useful to estimate demand and conduct a market analysis.

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Pulaski Plumbing Supply is planning to bring a new type of valve to market and is conducting a break-even analysis. For this ana
vekshin1

Answer:

break-even point (BEP) = 25,000 items

Explanation:

given data

Selling price  = $2.50

Fixed costs = $10,000

Variable cost = $2.10

solution

we know that Revenue is sum of  Fixed costs and  variable costs

so we use here contribution margin method that is

Contribution margin = $ 2.50 - $ 2.10

Contribution margin  = $ 0.4

so

break-even point (BEP) for the valve is here

break-even point (BEP) = fixed cost ÷ Contribution margin    ...................1

put here value

break-even point (BEP) = \frac{10000}{0.4}  

break-even point (BEP) = 25,000 items

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Answer: c. can be voided based upon fraud in the inducement .

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