Question

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Answer 1

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a) Identify ONE way in which popular and consumer culture became more global in the second half of the 20th century as a result of political and social changes.

Popular and consumer culture spread across the globe as a result of the many political and social changes that occurred in the 20th century. This can be seen widely through Reggae, World Cup soccer, Bollywood, the Olympics, etc. "The Olympics truly took off as an international sporting event after 1924, when the VIII Games were held in Paris. Some 3,000 athletes (with more than 100 women among them) from 44 nations competed that year, and for the first time, the Games featured a closing ceremony" (history.com) explains how the Olympics became an international event with participants from across the globe. American pop culture spread throughout the globe and was accepted in many countries, even with the imposing threat of the Cold War.  

b) Identify ONE way in which entertainment shows the influence of globalized society.

TV shows and Internet series of on-demand digital companies have influenced the behavior and customs of other parts of the world. "By the start of the twenty-first century, improvements in communication technology allowed American television programs to reach distant places around the world. As of 2004, the twenty-four-hour cable news channel CNN broadcast to more than 200 countries around the world, while MTV reached 176 and Nickelodeon was available in 162" (encyclopedia.com) explains how television has become so globalized that it allows the world to stay connected, and promotes countries to observe the culture from across the globe.

c) Explain ONE way in which consumer culture became globalized and went beyond national borders.

"Consumer culture is a form of material culture facilitated by the market, which thus created a particular relationship between the consumer and the goods or services he or she uses or consumes" (oxfordbibliographies.com). Consumerism in the U.S. spiked rapidly as early as the 1920s and spread throughout the globe after trading between countries reopened after WWII and the end of the Cold War. Consumerism became even more widespread when online shopping was pioneered, such as Amazon and Alibaba.