The correct answer to this open question is the following.
Unfortunately, you did not specify to which country you are referring.
So we are going to answer in general terms.
What the government and individuals could do for the proper utilization of the tourism industry is the following.
The government should create the kind of programs and packages that first attracts the citizens of one country to travel and visit the great places in their own country. It is called internal or local tourism. On the other hand, the government should participate in international Expos of Tourism Fairs to promote its country and invite foreign people to visit its country.
The government should invest in the conservation of public places and invite private companies to invest in new touristic places, facilities, and infrastructure to enhance the touristic attractions.
The role of people is to take care of their beautiful natural places, the wildlife, their towns, beaches, and cities, so tourists find these places in the best shape and they could fall in love with the country and want to visit it again and again.
