<span>your characters, their conflicts, and setting </span>
"When I said you were a friend of Tom's, he started to abandon the whole idea. He doesn't know very much about Tom, though he says he's read a Chicago paper for years just on the chance of catching a glimpse of Daisy's name" (p.152)
I would interpret it as how people only look at reality, not what's inside or what they can't see.
I would say that it does follow the way in which a writer follows a writing process because they can't see that.
The answer would be 'Jargon'.