Answer:
Explanation:
Companies that align themselves with equality and social justice have produced some remarkable ads in recent years— remarkable in terms of aesthetics, connectivity, and popularity. The #LikeAGirl commercial focused on linguistic microaggressions that can have a seemingly permanent negative impact on the way that grown men and women view femininity. To contrast the negativity, Always interviewed young girls and inspired its audience with the result:
Though this commercial was featured prominently during the Super Bowl, it made an even bigger splash, going viral on social media and regular media alike. To date, it has been viewed online nearly 60 million times.
Like the razor ads referenced above, the Always commercial makes no attempt to shame viewers into buying its products. Certainly, some viewers might feel a bit of shame in having used demeaning language in the past, but this commercial aims more at instilling its audience with a challenge: to treat femininity with respect, and to raise a new generation to feel proud of fighting, playing, talking, running, and simply being #LikeAGirl.
Placing the ad in the Super Bowl showed first that making commercials for a television audience is still a very effective way to advertise products. But because so many men watch the Super Bowl, the placement sent a bigger message– that although Always makes products almost exclusively for women, all genders are responsible for ensuring that children grow up respecting each other and respecting themselves. As such, the ad was empowering to everyone.
