Answer:
Cassell is relying on Guerrilla Marketing strategy in this case.
Explanation:
Guerrilla Marketing:
It is a such type of marketing strategy in which we use non-traditional ways to accomplish our marketing goals. This unconventional way of marketing is directed towards developing an emotional between a business/organization and its customer.
Example:
The common example of guerrilla marketing is as follow:
A company named "XYZ" sells soft drink and they start a campaign in a public space in which they offer free drinks to the public. The people taste their soft drink for free and tell others about it.
In our case, Warren Cassell use this strategy of marketing by offering them free gift-wrapping, free autographed copies of books etc so that the customer develop a very strong emotional bond with the book store. As a result, they will tell other people about her generosity and will help her to expand her business.
The answer to this question is FALSE. Corporate blogs are
not easy to maintain because in making business blogs time is always needed
especially in having a schedule in posting frequently in the blog. Corporate
blogs can be external or internal blogs. External blogs are blogs that are
available in the public to see and interact while Internal blogs are blogs
within the company organization use only.
Answer:
37.25%
Explanation:
Average total common stockholders' equity:
= (Beginning common stockholders' equity + Ending common stockholders' equity) ÷ 2
= ($530,000 + $490,000) ÷ 2
= $510,000
Return on Equity = Net income ÷ Average total common stockholders' equity
= $190,000 ÷ $510,000
= 0.3725
= 37.25%
Answer: -$20,529.60
Explanation:
Net Present value of Y = Present Value of Inflows - Present value of Outflows
Present Value of Y inflows
$32,000 inflows for 5 years. This is therefore an annuity
Present value of annuity = Annuity * Present value interest factor, 9%, 5 years
= 32,000 * 3.8897
= $124,470.40
Net Present Value = 124,470.40 - 145,000
= -$20,529.60
