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Insight #1: Asia’s consumers know what they want, and they want it now
Asian consumers make decisions quickly. In Vietnam and Thailand, 97% of smartphone users say that online research has contributed to them making purchase decisions more quickly now than they did a few years ago And consumers’ decisions aren’t just faster, they’re also better informed. A staggering 96% of smartphone users in India say that, thanks to online research, they’re making more informed purchase decisions than a few years ago. This is compared to just 59% of people in the U.S. who feel the same Insight #2: In Asia, brand loyalty is built moment-by-moment
Asia Pacific’s mobile-first consumers are open to new brands, which is exciting news for marketers. The key is being there. In Japan, 96% of smartphone users said they aren’t absolutely certain of the specific brand they want to buy when they begin looking for information online,When consumers start searching, they’re all ears.
Even when consumers do have a particular brand in mind, seeing the right information at the right time can make them change their decision. We found that 80% of smartphone users in Hong Kong have actually purchased a brand they wouldn’t normally consider because of relevant information shown to them on their smartphones in those moments. By contrast, only 1 in 3 of U.S. consumers say this.
Marketer takeaway: Be there. Asia Pacific consumers are open to brands across all stages of the consumer journey, but they can’t choose you if you aren’t there. It’s simple: commit to being there in consumers’ moments of need by showing up in category-relevant searches on mobile.
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Luther's ideas about interpreting the Bible differ from Catholic ideas because he thought that everyone should be able to read and interpret the Bible. This belief went against the teachings of the Catholic Church, in which only clergy could interpret the Bible.
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Sea turtles are large, air-breathing reptiles that inhabit tropical and subtropical seas throughout the world. Their shells consist of an upper part (carapace) and a lower section (plastron).
Free enterprise - an economic system in which privately owned businesses have the freedom to operate for a profit with limited government intervention,
The use of one's rights must be constrained by the rights of others. As we will see later, the economic freedom of businesses is constrained by competition from other producers. Economic freedom is an important part of the free enterprise system, because it allows us to pursue our own self-interests.
oppuurtunity market-The definition of a marketing opportunity analysis looks at the current state of an industry or market in order to determine where there is room to attract more customers, introduce new products, sell products or achieve company growth.
A market opportunity is a good deal for buyers and a good deal for the region because it represents a situation where you can meet buyers' demands for products and services while at the same time growing stocks of capitals, increasing local ownership and control, and improving local livelihoods.
tariff-a tax or duty to be paid on a particular class of imports or exports.
Biofeedback is related to the behavioral perspective in psychology, It is a technique that measures bodily functions and gives the information about them in order to help the patient or client train to control them voluntarily. It is also known as bio-regulation.
