Answer: The correct answer is c). Event Marketing.
Explanation: Event marketing is a marketing strategy focuses on a target group and involves high contact intensity. It is marketing done through events especially memorable ones. In this case, marketing is seen as central and the event is considered the actual marketing tool.
Event marketing is a unique industry marketing tools that can be used to have a lasting effect on the target market. This marketing tool turns a message into an event that can be experienced by the audience. As such, the mentioning of the tennis championship on products labels and advertisements is a form of EVENT MANAGEMENT.
Answer:
$36 Billion
Explanation:
Given:
GDP = $65 billion
Interest payments = $15 billion
Imports = $13 billion
Profits = $7 billion
Exports = $15 billion
Rent = $7 billion
Wages = ?
Computation of Wages:
GDP from Income Method:
GDP = Interest payments + Wages + Rent + Profits
$65 billion = $15 billion + Wages + $7 billion + $7 billion
$65 billion = Wages + $29 billion
$65 billion - $29 billion = Wages
Wages = $36 Billion
Answer: <em>Option (D). Marketing Myopia</em>
Explanation:
From the given case/scenario, we can state that Cullen and MacNeil’s corporation tends to suffer from Marketing Myopia. Marketing Myopia tends to suggest that the businesses and organization will do much better at the end only if they tend to concentrate on meeting their customers and consumers needs instead of concentrating on just selling the products and services.
