Question

Cullen and MacNeil’s is a well-known store that sells writing material. The company faces strong competition from the electronic media. If the company thinks of itself merely as a paper company instead of a company that delivers the benefits users want, it could be taking a short-sighted view of its business. That is, Cullen and MacNeil’s could suffer from _________.a. brain drainb. cognitive dissonancec. marketing disconnectd. marketing myopiae. product devaluation

Answer 1

Answer: Option (D). Marketing Myopia

Explanation:

From the given case/scenario, we can state that Cullen and MacNeil’s corporation tends to suffer from Marketing Myopia. Marketing Myopia tends to suggest that the businesses and organization will do much better at the end only if they tend to concentrate on meeting their customers and consumers needs instead of concentrating on just selling the products and services.