Question

A manager is asked to initiate activities that will support environmental scanning. Which activity should be used by this manager for this purpose?
A. Reviewing production
B. Monitoring competitors
C. Setting the advertising budget
D. Implementing a new program

Answer 1

Answer:

B)monitoring competitors

Explanation:

Competitors monitoring can be regarded as SWOT analysis of the organization competitors, it helps in the awareness of moves that can be taken by the firm compititors such as as the marketing strategies, stock as well as as pricing policy. It should be noted that for a manager to initiate activities that will support environmental scanning. Monitoring competitors activity should be used by this manager for this purpose.