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Ganezh [65]
3 years ago
6

All of the following statements regarding brand loyalty are true except: Select one: a. the marketing costs of reaching loyal cu

stomers are typically very high. b. brand-loyal customers do not need persuasion to buy the firm's brands.
Business
1 answer:
evablogger [386]3 years ago
6 0

Answer: the marketing costs of reaching loyal customers are typically very high

Explanation:

Brand loyalty is when a customer buys a product repeatedly from thesame company rather than buying a substitute from another company. Despite the efforts of the competitors to life them away, such customers are devoted to the product.

It should be noted that the marketing costs of reaching loyal customers are typically low. They hardly need any source of encouragement or advertisement to convince them to make their purchases.

You might be interested in
The Devon Motor Company produces automobiles. On April 1st the company had no beginning inventories and it purchased 8,000 batte
grin007 [14]

Answer and Explanation:

The computation is shown below:-

a) raw-materials is

= (8,000 - 7,600) × $80

= $32,000

b) work in process 7,500 batteries x $80 x 10%

= $60,000

c) Finished goods = 7,500 batteries × $80 × 90% × 30%

= $162,000

d) cost of goods sold 7,500 batteries x $80 × 90% × 70%

= $378,000

e) selling expense is

= 100 × $80

= $8,000

Total 8,000 batteries purchased × $10 per battery is

$80,000

2. Specification is shown below:

a) rawmaterials  stock               $32,000  Balance Sheet

b) work inprocess                     $60,000   BalanceSheet  

c) Finishedgoods stock            $162,000   BalanceSheet

d) cost of goodssold                 $378,000   IncomeStatement

e) sellingexpense                     $8,000   IncomeStatement

7 0
3 years ago
Snowden Industries produces two electronic decoders, P and Q. Decoder P is more sophisticated and requires more programming and
Rainbow [258]

Answer:

Using Direct Labour hours;

The cost per unit for Decoder P=$5.76

The cost per unit for Decoder Q=$5.76

Using Activity based costing;

The cost per unit for Decoder P=$7.48

The cost per unit for Decoder Q=$5.01

Explanation:

A)Total Overhead cost= $275,000

Total Labour Hours=22,000

P Total Overhead  =6,600/22,000*$275,000=$82,500

Overhead cost per unit=$82,500+$31,680/19,800units=$5.76

Fixed cost=$105,600

19800/66000*$105,600=$31,680

Q Total overhead  =15,400/22,000*$275,000=$192,500

Overhead cost per unit=$192,500+$73,920/46,200units=$5.76

Fixed cost=$105,600

46,200/66000*$105,600=$73,920

B)Using activity based costing;

Total Overhead cost= $275,000

Repair and Maintenence Cost = $105,600

Total Labour Hours=22,000

P Overhead  =6,600/22,000*$275,000=$82,500

Overhead cost perunit=$82,500/19,800units=$4.16

P Activities overhead=(2000+190+1400)/5750*$105,600=$65,931.13

Activity cost per unit=$65,931.13/19,800units=$3.32

Total Overhead cost =$4.16+$3.32=$7.48

Q Total overhead  =15,400/22,000*$275,000=$192,500

Overhead cost per unit=$192,500/46,200units=$4.16

Q Activities overhead=(1000+60+1,100)/5750*$105,600=$39,668.87

Activity cost per unit=$39,668.87/46,200units=$0.85

Total Overhead cost =$4.16+$0.85=$5.01

4 0
3 years ago
Describe the slope of the demand curve? How does the slope reflect the law of demand?
AnnZ [28]

Answer:

<u></u>

  • <u>1. The slope is negative</u>
  • <u>2. The demand decreases when the prices increase.</u>

Explanation:

<em>Describe the slope of the demand curve?</em>

<em>The slope of the demand curve</em> is negative.

The demand curve is graphed on a coordinate plane with the price in the horizontal axis (typically the x-axis) and the demand on the vertical axis (y-axis).

Thus, the slope will be the rate of change of the demand over the change on the price.

Mathematically:

           slope=\dfrac{\text{change in demand}}{\text{change in price}}

Since, as you move from left to right, on the x-axis, the prices increase, and the demand (on the y-axis) lowers, the change in demand is negative and the change in the prices is positive, resulting in a negative slope.

This is seen graphycally because the demand curve is decreasing (downward-sloping).

<em>How does the slope reflect the law of demand?</em>

The slope reflects perfectly <em>the law of demand</em> because the law of demand states that, since the resources are scarce, when the prices incrases the quantities demanded decrease.

8 0
3 years ago
The difference between supply and quantity supplied is that "supply" refers to the ___________ and "quantity supplied" refers to
yanalaym [24]

Answer:

a. curve; point on the curve 

Explanation:

Supply refers to the supply curve. Changes in supply leads to movement of the supply curve either to the left or to the right.

Factors that cause change in supply:

A. Cost of production

B. Weather

C. Taxes

D. Number of suppliers

Quantity supplied is a point on th curve with reference to price. Changes in quantity supplied is represented by movement either up or down the supply curve. Changes in quantity supplied is caused only by changes in price.

I hope my answer helps you

4 0
3 years ago
Yummy Peanut Butter created a new​ coconut-flavored peanut butter that it tested in a small number of representative cities. The
Sati [7]

Answer:

B.

standard test markets

Explanation:

Standard test markets is when a set of representative cities are selected and the full marketing mix is tested in these areas before a new product launch. The new products are sold through their normal channels to simulate reality.

Yummy peanuts is testing its new coconut flavored peanut butter in a group of representative cities. Aimed at forecasting national sales and profit. This is use of standard test markets.

4 0
3 years ago
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