Answer:
You agree that test marketing could be helpful, but you point out that it may also reveal your ideas to your competitors.
Explanation:
In the give scenario the existing famous cheesy butter biscuits sales are going down. In an effort to increase the revenue of the business the head of product development has a theory that people want lighter options today, and she has recommended test marketing a lower-fat version of the biscuits at select locations in eight major cities across the United States.
This is an innovative solution to the problem and the head of product development should be encouraged to drive the test marketing.
However marketing a lower-fat version of the biscuits at select locations in eight major cities will expose the strategy to competitors. It will be better to conduct the test in a more controlled environment away from competitors.
<span>This does not imply brand loyalty at this point. So far it only proves advertisement effectiveness. If Rose likes the product and continues to purchase it despite others being on the market, then it will be brand loyalty.</span>
Answer:
Marketing informs your customers about the products or services you're offering them. Through marketing, the customers get to know about the value of the products, their usage and additional info that might be helpful to the customers. It creates brand awareness and makes the business stand out.
Explanation:
Answer:
b. buildings and machines used in the production process
Explanation:
In economics, capital is one of the four factors of production. It refers to the assets used in the production of other goods and services. These assets include buildings, plants, and machinery used in manufacturing, and are not part of the output. Capital includes financial assets needed in facilitating the production process.
In finance and accounting, capital will refer to money or cash equivalents. In economics, capital is not limited to finances only. It includes all the assets used to create wealth. Minerals, equipment, and intangible assets such as copyrights and patents are considered as capital.
Answer:
A plant asset will add to assets and subtract from liabilities.
Explanation:
The general ledger holds all of the information needed to prepare financial statements and includes assets, liabilities, equity, revenue and expenses.
I hope I understood the question and that this helps.
