Answer:
Explanation: The marketing mix consists of a number of factors that a producer usually exploits in order to influence consumers to purchase his/her products and services.
The marketing mix consists of:
- Product
- Price
- Place
- Promotion.
The above are usually called the 4Ps of marketing.
Of the four factors of the marketing mix, the factor that will the easiest for Lee to change will be the price.
This is because, often times, the price of a product or service will be the major determinant in the success of said commodity, and this is due to the fact that customers will compare the product being offered with its price in order to judge whether the product is worthy of the value placed on it.
Therefore, in order for Lee to influence the potential customers to make purchases, the price of the software program will be the easiest to be reviewed, and it should be set to a level where potential customers will be influenced to exchange their money for the software program.
Answer:
Hale’s total expenses in calculating operating income is $57000
Explanation:
Operating income represents profit realized in carrying out Hale Company primary activities
Only expenses incurred in are considered in calculation of Hale`s Operating Income
<em>Cost of Sales</em>
Cost of goods sold 22200
<em>Administration</em>
Rent expenses for store 18000
Depreciation 8000
<em>Selling and distribution expenses</em>
Advertising 8800
Total Expenses 57000
When the retailer decides to switch store locations due to loss of a lease on the first store location.
Answer:
Cheese is a complement for hamburgers. If the price of hamburgers rises, the quantity of hamburgers demanded will <em>fall</em>, which will lead to a <em>fall in the demand</em> for cheese, as cheese and hamburgers are complements to each other. A rise in price of a complementary good will lead to a fall in demand for the complementary good as well. Because of the change in <em>demand</em> for cheese the equilibrium quantity of cheese will <em>fall</em> and the equilibrium price for cheese will also <em>fall</em>, the demand for milk by cheese producers will <em>decline</em>, causing the equilibrium price of milk to <em>fall</em>. This means producers of butter face <em>lower</em> input prices and the supply of butter will <em>rise</em>. The resulting <em>decline</em> in the price of butter causes people to substitute <em>jam for butter</em>, so the demand for jam will <em>decline</em>.
