Assimilation occurs when people abandon their own culture and tradition in order to adopt the tradition and culture of the majority, or of those perceived as higher ranked than them. In Africa, assimilation often occurred during colonization where African people would start behaving like colonists so as to prevent being seen as barbarians or anything similar.
Answer:
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Explanation:
The American Tobacco Company restructured itself in 1969, forming a holding company called American Brands, Inc., which operated American Tobacco as a subsidiary. American Brands acquired a variety of non-tobacco businesses during the 1970s and 1980s and sold its tobacco operations to Brown & Williamson in 1994.
Social movements are not a recent phenomenon which means that this statement is <u>false</u>.
<h3>Are social movements a recent phenomenon?</h3>
Social movements have been around for a long time because it is human nature to want to associate with other people.
This means that for a long period of time, there have been social movements but they are more popular of recent thanks to information technology.
Find out more on social movements at brainly.com/question/12881575.
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