Question

Which of the following best describes a push strategy? Group of answer choices Manufacturer builds strong consumer demand for a product to force members to automatically promote the manufacturer’s product because it is in their obvious self-interest to do so. Manufacturer develops mutual effort and cooperation in the development and implementation of promotional strategies by working directly with members to develop strong and viable promotional support. Manufacturers use the push strategy to secure distributor cooperation by "pushing" their products through the channel. Manufacturers’ push strategies can be effective, however, they are limited in their ability to secure strong distributor support. Unlike the pull strategy, the push strategy requires indirect involvement from the distributor.

Answer 1

Answer: Manufacturer develops mutual effort and cooperation in the development and implementation of promotional strategies by working directly with members to develop strong and viable promotional support.

Explanation:

In a push strategy the manufacturer develops mutual effort and cooperation in the development and implementation of promotional strategies by working directly with members to develop strong and viable promotional support.

In a push strategy, the firm takes it's products to the consumer. The aim of this is for the product to gain much exposure than it already has and attract more sales. Other sales channels are bypassed in the scenario, leaving just the producer and the customer. Advertisment is one of the greatest promotional tool for push strategy.