Answer: He should focus on duplicating his successful offline marketing efforts to an online audience
Explanation: Offline marketing efforts cannot be duplicated while marketing online. You need to use different methods while promoting your business online. Selling at a cheaper price online will decrease his profit margins so it is not a feasible way of doing business. He has to create separate segments for online and offline audiences. He should use different marketing methods to engage them. Paid advertising isn’t the only way to promote his business, he can also use organic search as a source or he can even promote his business on Social Media for free.
