Answer:
The fact that Becky Bongos sales are falling continually even though they keep decreasing the price shows that <em>the underlying problem is not as a result of the customers' dissatisfaction with price</em>. The underlying problem can be any <em>other factors like not paying attention to customers' needs, poor quality of the commodity, lack of proper marketing, and the presence of a superior competition</em>. The solution is not the reduction of price but rather, a closer look should be paid to these other factors.
A retail value chain represents the total benefits offered to consumers through a channel of distribution
Answer:
Yes, Tangshan Mining company should accept the project.
Explanation:
Payback period is the number of years it takes for a project's expected cash inflows to recover the initial investment amount.
Tangshan company's required payback period = 3.5 years
<u>Year CF Net CF</u>
0 -5,000,000 -5,000,000
1 1,800,000 -3,200,000
2 1,900,000 -1,300,000
3 700,000 -600,000
4 1,800,000 1,200,000
<em>Payback period = last year with -net CF +(absolute net CF that year /total CF the following year)</em>
Payback period = 3 + (600,000 / 1,800,000)
=3 + 0.33
= 3.33 years
Since 3.33 years is lower than the required payback period of 3.5 years, Tangshan Mining company should ACCEPT the new project; it will take less years to fully recover the initial amount investment.
