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3 years ago

One reason there is a need for integrated marketing communications is that __________.

1 answer:

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One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.

Explanation:

Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.

For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.

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Household consumers are the most conspicuous audience in that most mass media advertising is directed at them. T/F

elena-14-01-66 [18.8K]

Answer:

The correct answer is True.

Explanation:

Local advertising is of capital importance, especially for those who want to spread their business in specific cities or geographic regions.

With word of mouth advertising, you can surely get your business to reach different cities; but not at the speed that is required to recover the investment invested.

Businesses that have a local advertising plan will be able to bring their products and / or services to potential customers located in the target geographic area and increase their recognition as a local brand.

We are sure you have heard the following quotes; <em>"The best publicity is what satisfied customers do"</em> by Philip Kotler, and "What helps people helps business" by Leo Burnett

So why is local advertising important? Business owners have asked themselves this question for years, and the answer is really quite simple ... To get attention, direct traffic to your business and close sales.

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3 years ago

Which of the following is an example of the law of diminishing marginal returns? A. Holding capital constant, when the amount

Irina-Kira [14]

Answer:

The correct answer is option A.

Explanation:

The law of diminishing returns states that as we go on employing more and more unit of input while keeping other inputs constant, the return from each additional unit of input will go on declining.

This means that the output produced from each additional unit of input will go on declining.

Here, as capital is kept constant and labor is increased by a unit, the output at first increases by 5 units from 20 to 25. But later when input is again increased by a unit, the output increase by only 3 units from 25 to 28.

This shows the law of diminishing marginal returns where the marginal returns from a unit of labor is declining.

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3 years ago

The Tucker family has health insurance coverage that pays 80 percent of out-of-hospital expenses after a deductible of $1,000 pe

cricket20 [7]

30 because I don’t know what if I got it back in there at least you know

7 0

2 years ago

Which three factors decrease because of protectionism? competition job security domestic production goodwill with trade partners

ludmilkaskok [199]

answer:

competition, goodwill with trade partners, and importation of goods

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2 years ago

Put the following ABC implementation steps in order: A Compute the allocation rates. B Compute the total cost of the products.

jok3333 [9.3K]

Answer:

D Select the cost allocation bases.

Explanation:

An allocation base OR cost allocation based is the foundation on which Cost accounting apportions the overhead costs. An allocation base can come inform of a quantity, such as the used machine hours, the consumed electricity kilowatt hours (kWh), or the square footage that is being occupied.

the ABC implementation step in order will be to select the cost allocation bases.

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3 years ago

Read 2 more answers

One reason there is a need for integrated marketing communications is that​ __________.

One reason there is a need for integrated marketing communications is that __________.