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3 years ago

One reason there is a need for integrated marketing communications is that __________.

1 answer:

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One reason there is a need for integrated marketing communications is that consumers don't distinguish between content sources the way marketers do.

Explanation:

Integrated messaging in marketing is a simple concept. This guarantees the diligent relation of all forms of communication and communications. Integrated marketing communications, or IMC, as we will term it, at its fundamental level, involves combining all promotional instruments in a harmonious fashion.

For example, an IMC is used to convey campaign messages through various channels. This increases the efficiency of activities used to turn foreigners into prospects and customers.

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Halt company employee material handling employees who move materials between production divisions at a labor cost of $160,000 a

Ivenika [448]

Answer:

The $12,000 is the material handling cost should be assigned to products made in March.

Thus, the correct option is a. $12,000

Explanation:

For computing how much of the material handling cost should be assigned, first we have to calculate the per pound of material. The formula is shown below:

Per pound of material = Labor cost ÷ Number of pounds

= $160,000 ÷ 800,000

= $0.2 per pound of material

Now, multiply this per pound of material with moving pounds.

In mathematically,

Material Handling cost = Per unit of pound × Moving material

= $0.2 × 60,000

=$12,000

Hence, the $12,000 is the material handling cost should be assigned to products made in March.

Thus, the correct option is a. $12,000

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3 years ago

Golf Digest Companies marketing research department used focus groups, consumer diaries, purchase protocols and in-depth intervi

Radda [10]

Answer:

D. Qualitative methods

Explanation: Research methods are the various Strategic actions and techniques used to carry out a research, it can also be said to the techniques through which a researcher collect data or materials needed for the research.

Qualitative research methods are techniques used in research which involves open ended questions and Communications.

IN QUALITATIVE RESEARCH METHODS ARE SPECIFICALLY DESIGNED TO ENHANCE OPEN COMMUNICATION,IT HELPS THE RESEARCHER TO GET IN DEPTH KNOWLEDGE ABOUT THE RESEARCH AUDIENCE.

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3 years ago

How can data analytics improve the measurement of employees' performance?

N76 [4]

Data analytics can help improve the measurement of employees' performance by allowing a company, management team and employee understand what they can improve on as a whole and what they are doing correctly. The data analytics will allow a company to analyze their current employee performance and compare it with past performances. This will allow the company and the employees to see what and where improvement is needed.

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3 years ago

Suppose that the cost of refining oil increases from $15 to $25 for each barrel of heating oil produced. assuming that the rest

gavmur [86]

The price is 40 dollars because you have to plus it

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3 years ago

Compare the yield to maturity and the current yield. How do you explain this relationship? (Select the best response.)A.If a

mamaluj [8]

Answer:

A - If a bond sells at a discount, the yield to maturity is greater than the current yield

Explanation:

Yield to maturity is the expected return if the bond is held till maturity. Current yiled is the return if the bond is sold today. There is an evident relationship between yield to maturity (TYM) and the current yield.

“When a bond's market price is above par, which is known as a premium bond, its current yield and YTM are lower than its coupon rate. Conversely, when a bond sells for less than par, which is known as a discount bond, its current yield and YTM are higher than the coupon rate. Only on occasions when a bond sells for its exact par value are all three rates identical” (Bloomenthal, 2020).

According to the above statements, options C, B and D are eliminated. This leaves option A (If a bond sells at a discount, the yield to maturity is greater than the current yield) as the correct answer. This is true because YTM is calculated on purchase price rather than par value, if the purchase price is less than par value, the YTM will be greater than the current yield.

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3 years ago

One reason there is a need for integrated marketing communications is that​ __________.

One reason there is a need for integrated marketing communications is that __________.