Answer:
For most B2B marketers, social selling on LinkedIn is a way of life. When it comes to generating leads, LinkedIn tops the B2B marketer’s best friends list for social prospecting and running outreach campaigns. This is what LinkedIn automation tools have been designed for – to perform all these actions automatically and ramp up your lead generation efforts.
What is the sales prospecting?
Prospecting on LinkedIn is simply equivalent to cold outreach practices. Most commonly, LinkedIn sales prospecting includes:
- Using advanced filters to find a targeted audience
- Powerful social selling campaigns
- Sending highly-personalized connect requests
- Sending personalized messages and InMail
- Joining relevant LinkedIn groups
- Using LinkedIn automation tools for outreach
- LinkedIn prospecting can be extremely powerful to generate new business opportunities for you if done right.
LinkedIn Automation Tools For Prospecting
When it comes down to effective prospecting to generate leads, most of the B2B marketers and other professionals use prefer to use automation tools. Advanced automation tools come with powerful features that perform all the functions mentioned above.
1. 48% of B2B marketers acknowledged that automation tools are effective for prospecting
2. More than 80% of the startups and small companies are using automation tools for prospecting
3. Business that use advanced automation told for prospecting has seen significant growth of 12% in the sales pipeline.
Best Tips for LinkedIn Sales Prospecting
- Find the right prospects to connect with
- Try using sales navigator
- Keep Your pending requests list clear
- Use only the right LinkedIn automation tools
